The 11 Best Digital Marketing Courses Online (2023 Reviews & Rankings)

The best online digital marketing courses will give you the tools and skills you need to be successful in the industry.

Whether you’re someone who wants to pursue a career in marketing or an entrepreneur looking for information that will help you push your business to the next level, understanding the latest digital marketing trends and how to use them will be critical to your success.

The good news is there are tons of different online digital marketing courses available, each offering a different focus and approach. You can learn everything from search engine optimization (SEO) to social media marketing to content marketing and more, all from the comfort of your home at your own pace and convenience.

Of course, with so many digital marketing classes to choose from, finding the right one can be a challenge.

That’s why we’ve reviewed and ranked all of the top digital marketing courses online based on a number of critical factors, including instructor credentials and experience, student reviews, course curriculum quality, cost, and more.

Disclosure: Some of the links in this article are affiliate links, meaning at no additional cost for you, we might get a commission if you click the link and purchase.

 

How We Chose the Best Digital Marketing Training Online

We’ve looked at a variety of digital marketing classes online, including courses from some of the top providers such as Coursera, Udemy, Udacity, and more.

After careful consideration, we’ve narrowed down our list to the best digital marketing classes based on the following criteria:

• Instructor credentials & experience – We checked into each instructor’s experience in digital marketing to make sure the courses were being led by actual industry experts. We gave preference to classes taught by proven digital marketing professionals with years of experience in the field.
• Course content & quality – Digital marketing is an always-evolving field. We reviewed the content taught in the classes to make sure you’re getting current, accurate, and practical digital marketing techniques.
• Student reviews — In addition to forming our own thoughts on the digital marketing certifications and courses we considered, we also looked at what other students thought. We read through dozens of reviews and ratings to get an accurate picture of how each digital marketing class performed.
• Price & value – While cost is always a factor, we decided not to make this the most important criteria for our list. Learning something new should not be out of reach because of price. That said, we looked at both paid and free digital marketing courses, and carefully considered which ones offered the best overall value for the time and money required to complete them.

After going through this entire process for every class we looked at, we came up with a shortlist of what we believe are the 11 best online courses to learn digital marketing.

 

What are the Best Digital Marketing Courses Online?

Here are our picks for the top digital marketing classes to take online in 2023…

 

1. Digital Marketing Specialization from the University of Illinois (Coursera)

Price

$79/month or included with 7,000+ other courses with Coursera Plus subscription. Try Coursera Plus free for 7 days.

Duration

8 months (5 hours per week)

This Specialization series of digital marketing courses covers all the main concepts of revolutionized digital marketing, including SEO (search engine optimization), SMM (social media marketing), digital marketing analytics, and more.

With 6 courses in all, you’ll master cutting-edge, strategic marketing concepts to build successful brands in an online world.

After completing all of the courses in this Specialization, you’ll be able to put your new skills to work on a real-life capstone project set up in partnership with Grainger.

What You Will Learn

• Theories around marketing analytics and how to use it to evaluate and enhance campaigns.
• How to recognize the significance of data collection.
• How to conduct in-depth and comprehensive digital data analysis by following a step-by-step procedure.
• Theories and methodologies for assessing consumers’ digital behavior.
• How to assess and select the best web analytics tools and methodologies.
• How the Digital Revolution has influenced the analog world.
• How to develop captivating presentations and data visualizations by getting hands-on experience with data analysis.
• The fundamentals of marketing communication to choose the best channels for delivering the correct marketing message to the dedicated customers at the right time.

 

2. Search Engine Optimization (SEO) Specialization from UC Davis (Coursera)

Price

$49/month or included with 7,000+ other courses with Coursera Plus subscription. Try Coursera Plus free for 7 days.

Duration

5 months (6 hours per week)

Taught by the professionals Rebekah May and Eric Enge, this series of 5 courses aims to teach you how to develop real-world skills that you can use in your digital marketing profession.

Each course within this Specialization allows you to take tests, participate in interactive tasks, and engage in discussion forums with other students to ensure your newly acquired knowledge is able to be applied in a practical manner.

The courses in this Specialization include an introduction to Google SEO, SEO fundamentals, website optimization, advanced content and social tactics to optimize SEO, and a capstone project.

What You Will Learn

• How to perform a thorough SEO study and a competitive analysis of a website
• How to create a sound strategy for building a productive and successful client relationship.
• The reasons behind working with influencers
• How to create relationships with influencers and collaborate with them, then evaluate the statistics to discover which material is shared the most amongst the consumers
• How to prepare a final report including your results and SEO suggestions to be presented to your clients.

3. The Strategy of Content Marketing from UC Davis (Coursera)

Price

$49 or included with 7,000+ other courses with Coursera Plus subscription. Try Coursera Plus free for 7 days.

Duration

19 hours

This course is one of the best digital marketing courses online, showing you everything you need to know to develop an excellent content marketing strategy to meet the requirements of your consumers.

You’ll learn how to plan, structure, and execute a content marketing strategy, as well as how to evaluate and quantify the success of your content marketing efforts. You’ll also learn how to create engaging copy, use a strategic framework when writing, and develop your professional brand and status through content marketing.

What You Will Learn

• The importance of content marketing to develop a professional brand
• How to create a website for your brand
• Application of the 7A framework to your work
• How to prioritize acceleration and promote yourself to your network as a pleasant, authoritative figure.
• How to define your target audience and create a plan after analyzing their journey
• How to create empathy and experience maps and explore their functions
• The different types of strategic content that go into a successful content marketing campaign
• The four strategic content categories: affinity content, attraction content, action content, and authority content

4. The Complete Digital Marketing Course (Udemy)

Price

Regularly $199.99, often goes on sale

Duration

Self-paced

SEO, Youtube Marketing, email marketing, social media marketing, Google Adwords, Facebook ads, and Google Analytics are all covered in this Udemy digital marketing course. It allows you to verify your company idea, do market research by asking three easy questions and create a world-class webpage using WordPress in under an hour with no programming.

What You Will Learn

• How to create a 1000-person email list from zero in 30 days for email marketing.
• How to create sales pages by copywriting
• How to use SEO to get free traffic to your website
• How to use Linkedin to become viral and increase your connections.
• How to promote your app in 43 different ways.
• How to make money with Facebook Ads without investing a lot of money.
• How to use Google Analytics data to improve your marketing.
• How to use Google Adwords to avoid frequent blunders and create compelling campaigns.

5. Become a Digital Marketer (Udacity)

Price

$399 per month or $1,017 for 3-month access

Duration

3 months ( 10 hours per week)

Provided by Udacity, this digital marketing course is a great all-around class. From social media marketing to SEO-based marketing, the digital marketing classes offered in this course have covered all the critical skills you will ever need.

Now, enhance your marketing message, make content trendy and searchable, display your advertisements on different social media platforms or use google analytics to optimize your results; this course will guide you through it all.

What You Will Learn

• How to create material relevant to your target audience and assess its effectiveness.
• How to create campaigns that appeal to your target demographic.
• How to maintain your social media presence and develop successful content for each channel.
• Discover social media’s prospects for targeted advertising
• How to create a target keyword list, improve the UX and design of your website, and run a link-building campaign
• How to use Google Ads to plan, run, and optimize a successful ad campaign.
• How to put up a Google Ads display advertising campaign
• How to develop an email marketing strategy, design and execute email campaigns, and track outcomes.
• How to analyze your audience, measure the performance of your acquisition and engagement activities, and assess your users’ conversions to your goals

See our Udacity review to learn more.

 

6. Digital Marketing Specialist (SimpliLearn)

Price

$1649

Duration

Self-paced

This master’s program allows you to grasp top digital marketing topics, including inbound marketing, paid marketing, social media marketing, and site analytics. This online digital marketing course consists of seven unique modules, with each student earning a Master’s certificate upon completion.

SEO, PPC (pay per click), social media strategy, conversion optimization, web analytics, language targeting, online reputation management, search psychology, and more are covered in-depth in this curriculum. The courses prepare you for the corporate world by teaching you how to use the most up-to-date technologies and allowing you to work on real-world digital marketing projects from reputable companies.

What You Will Learn

• How to develop your ability to develop, manage, and execute integrated multichannel initiatives.
• How the various digital marketing disciplines are interrelated to each other and how to utilize them
• How to manage a digital marketing team and be the initiator for marketing tactics
• How to target the right audience on different social media platforms
• How to make use of advanced social media, advanced content marketing, and advanced web analytics to create the success of your brand
• How to tackle real-world, industry-aligned case studies through intensive mentorship sessions in the capstone project.

7. Fundamentals of Digital Marketing (Google Digital Garage) 

Price

Free

Duration

40 hours

Users will explore digital marketing essentials in this Google Garage digital marketing course. This comprehensive training is divided into 26 courses, each tailored to a specific marketing goal.

Each module has a number of courses that comprise text, video, and quizzes to assess your understanding. You may pick and choose which digital marketing classes you should include in your personalized learning plan if you don’t want to complete the entire course.

By the end of this online digital marketing course, individuals will be well-versed in email marketing essentials, such as A/B testing, designing simple landing pages, and monitoring replies.

What You Will Learn

• How to create and advertise your online presence on the appropriate social media sites
• How to create personal websites and set business objectives
• Techniques to understand client behavior
• How to use SEO & SEM strategies
• How to make use of content marketing to create engaging content for your audience
• How to make use of web analytics to understand your customers and analyze their various needs over products or services

 

8. Digital Marketing Strategy: Profitable Sales Funnel Fundamentals (Skillshare)

Price

Skillshare offers a 1-Month Free Trial. After that, the price is around $165 per year. See our Skillshare review for more info.

Duration

10 hours

This offering consists of 22 courses, and the courses are designed to increase your customer base and the number of transactions per customer.

After completing this digital marketing course, you will have a basic understanding of creating a successful and profitable sales funnel. You will be able to move on to the execution phase confidently.

What You Will Learn

• The importance of sales funnels for business success, and analyze which aspects go wrong in a company?
• How to utilize KPIs (metrics) to improve the profitability of your sales funnel
• How to customize your approach to your target audience’s thinking to provide a great customer experience at every step
• Which approach to opt for at the start, middle, and the end of your sales funnel
• How to maximize the value of each consumer by utilizing several pricing tiers for your offerings.
• How to create a lucrative sales funnel and implement a customized digital marketing plan

9. Digital Marketing Analytics: Tools and Techniques (edX)

Price

Free (optional upgrades available)

Duration

4 weeks (3-5 hours per week)

This course is part of Maryland Smith’s Digital Marketing Professional Certificate and is designed to teach several tools and techniques required to analyze data.

In this tech era, the availability of never-ending big data can be used to generate meaningful insight from them. Customers’ in-store and online transactions, customer surveys, site analytics, as well as prices, and advertising are all examples of such big data.

This beginner-level course is taught by experienced analytics professors Michael Trusov and Liye Ma and has no prerequisites. This online digital marketing course will help you learn the tools and tactics used to create data-driven decisions utilizing practical applications from diverse sectors, which you can apply in your own organization or business.

What You Will Learn

• How to assess crucial managerial issues
• How to formulate appropriate hypotheses
• The business implications of analytics and how to extract business-relevant insights
• How to make conclusions to construct persuasive narratives that lead to effective outcomes
• Investigate artificial intelligence and machine learning as tools for improving analytical abilities and decision-making.

 

10. Digital Marketing | The Complete Google Ads Masterclass (Skillshare)

Price

Skillshare offers a 1-Month Free Trial. After that, the Skillshare price is around $165 per year.

Duration

16 hours

This is a hands-on digital marketing course that will teach you all you need to know about Google Ads.

These digital marketing classes are intended to provide students with practical experience that can lead to measurable business success. It aims to increase the number of clicks for your website to increase website traffic, generate more leads for your business and increase its sales.

Learners can enhance their knowledge of the topic by using tests, activities, articles, and other resources provided with the digital marketing classes.

What You Will Learn

• How to increase the number of visitors to your website or landing page
• How to use conversion tracking to consistently evaluate the profitability of your ad campaigns.
• How to design Google Ads campaigns and then optimize them for maximum effectiveness.
• The importance of returning older visitors to your website to increase the sales efficiently
• How to recognize the target audience to advertise the products accurately and learn how to target the right audience while spending less on advertising.
• How to focus on the correct search terms to increase your profit margins.

11. SEO Foundations (LinkedIn Learning)

Price

1-month free trial, then LinkedIn Learning pricing goes to $39.99/month to access or $19.99/month if you pay for a year upfront

Duration

Up to 4 hours

SEO Foundations is a course provided on LinkedIn taught by David Booth, a Google Analytics and AdWords Certified Trainer. This online digital marketing course is designed to optimize your website’s search engine presence and attract the right audience for your website.

This course will teach you the fundamentals of SEO, such as reading a results page and how rankings affect both large and small organizations.

What You Will Learn

• How to interpret search engine results pages and define SEO.
• Discover the fundamentals of keyword attributes and break down the procedures for optimizing a webpage’s non-text elements.
• Identify how search engines index context and breakdown steps to keep content on your website fresh and lively in the long term.
• Identify your audience, themes, viewpoint, and style for the long-term growth of your webpage
• Determine the actions to follow while creating internal connections on your website and how to assess links to guarantee they don’t have a detrimental impact.

A Final Word on Taking Digital Marketing Classes Online

Digital marketing is an ever-evolving field, and taking classes can help you stay up-to-date on the latest trends and best practices.

The best digital marketing classes can provide you with essential skills that can be applicable to a variety of careers, including social media management, content marketing, and even web development.

Simply put, whether you’re looking to change careers or just wanting to brush up on your skills, taking digital marketing classes is a smart move.

And remember, many of these courses can be taken for free, so take advantage of that fact to check out different courses to find the ones you like best.

Have any questions about our guide to online digital marketing courses? Leave us a comment below so we can help.