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The 9 Best Online Email Marketing Courses (2023 Reviews & Rankings)

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By My eLearning World

best online email marketing courses

With the best online email marketing courses, you can learn everything you need to know to launch successful campaigns.

Often email marketing is forgotten when it comes to promoting your own business to customers.

However, this tool is extremely powerful for developing customer loyalty and keeping your customers up to date with your products and services.

And that’s why taking email marketing classes online can be such a valuable investment of your time.

You can master the fundamentals of email marketing, including setting up your account, creating a list of contacts and subscribers, designing effective newsletters and other communications, managing delivery and analytics tracking, using automation tools to optimize campaigns, and more.

You can also learn how to personalize emails with segmentation, create automated workflows and use A/B testing to optimize your email marketing campaigns for success.

There are tons of benefits to taking an email marketing course online, too.

You can learn at your own pace and on your own schedule, watching on-demand video lessons as you have time.

You can also learn email marketing from anywhere with online classes, whether you’re at home, on the bus to work, in a hotel, or wherever else.

And online email marketing classes are incredibly affordable, usually costing just a fraction of the price of an in-person class.

Of course, there’s no shortage of email marketing courses out there, but unfortunately, not all of them are worth your time or money.

We’ve reviewed and ranked the best online email marketing courses based on a variety of factors, including content quality, course length, instructor ratings, and more.

Best of all, these courses are affordable and accessible to anyone with an internet connection.

So if you’re looking to increase your skills and knowledge in email marketing, start by browsing our list of the top online email marketing courses today.

Disclosure: Some of the links in this article are affiliate links, meaning at no additional cost for you, we might get a commission if you click the link and purchase.


What are the Best Online Email Marketing Courses?

Here are our picks for the top email marketing classes online worth checking out in 2023…


1. Email Marketing Essentials: Designing Effective Emails (Skillshare)

The online Email Marketing Essentials course from Skillshare covers the fundamentals of writing various kinds of emails that draw and hold the attention of both potential and current consumers.

Instructed by Mailchimps, Fabio Carneiro, this 10-lesson email marketing course provides you with the opportunity to learn from an email design and development export.

Whether you’re looking to design your own emails from scratch or tweak existing templates, this email marketing course teaches you the skills you need to start creating emails that look and perform better.

This course is an excellent choice if you are looking to become more creative in ways to build relationships with your customers.

Skillshare pricing is very affordable for all it offers, and there’s even a free 30-day trial.

Our Skillshare review offers an in-depth look at all the features of the platform.

Click here to try Skillshare free for 30 days.


2. Email Marketing: How To Build An Effective Strategy For Your Company (Skillshare)

Is the art of email marketing new to you or it just doesn’t seem to generate much interaction? This email marketing course by SkillShare will take you through each step to help you build an effective email marketing campaign.

This short but detailed course is perfect for a manager looking to build on their email marketing or a content strategist just beginning to learn the concepts.

From the act of defining your campaign’s goals to linking and scheduling your email, this email marketing course teaches you everything you need to know to launch and maintain an email marketing campaign that gets results.

As you progress through the course you will build your own email marketing strategy which you can then post in the Project Gallery and gain feedback from the lecturer!

Click here to try Skillshare free for 30 days.


3. 5 Email Marketing Basics (Skillshare)

Whether you own various businesses or are just entering marketing positions, everyone needs to understand the basics.

This 5 Email Marketing Basics course by SkillShare consists of 6 short videos that go through each fundamental basis of email marketing.

By the end of this course, you will be able to combine your knowledge and begin building your own email marketing campaign.

Whether you’re a freelancer, a small business owner, someone supporting a corporate email marketing program, or just have a general interest in email, this course is created for you!

Click here to try Skillshare free for 30 days.


4. Think Outside The Inbox: Email Marketing (Coursera)

Google has partnered with Coursera to bring you seven courses in digital marketing and eCommerce.

Think Outside The Box: Email Marketing is the 4th course in the series. Perfect for anyone looking to execute a successful email marketing campaign.

You will learn about email marketing in this course and cover subjects including developing an email marketing strategy, putting email campaigns into action, and assessing the effectiveness of such initiatives.

Additionally, you’ll learn how to use workflows, automation, and mailing lists.

After completing the seven courses in this program, students will be prepared to apply for entry-level positions in e-commerce and digital marketing. No prior knowledge is required.

After you finish this email marketing course, you can earn an industry-recognized certification and knowledge that will only help you excel in your marketing career.

The Coursera pricing model lets you audit the course for free, but you must pay to receive the certificate.

Our Coursera Plus review has details on their subscription service that gives you unlimited access to over 7,000 courses.

Click here to try this course free.


5. Use Mailchimp To Build An Email Marketing Campaign (Coursera)

One of the most popular email marketing tools on the market is MailChimp. And knowing how to use it before you enter a position will give you an incredible advantage.

This course by Coursera is perfect for teaching you how to use the features in Mailchimp, how to create an effective email marketing campaign, and how to showcase your skills in an interview.

You will learn about all of the various features Mailchimp offers.

By the end of this class, you’ll be on your way to mastering the most popular email marketing platform in the world!

This free course is for anyone looking to increase their knowledge in creating an effective email marketing campaign through Mailchimp.

Click here to try this course free.


6. Email Marketing Certification Course (Hubspot)

Digital marketers at the beginning to intermediate levels can learn how to grow through email campaigns by taking HubSpot’s free Email Marketing Certification Course.

Nine lessons and 28 videos total three hours of content for the course.

Throughout this course, you will learn how to craft incredible email marketing campaigns from design to delivery, lead nurturing, and creating and sending converting emails.

Contact management and segmentation strategy. All of which will help increase the health of your business.

In order to complete this email marketing course successfully, you will have to pass an exam in order to showcase the skills and knowledge you have learned.

However, once you pass you can easily download your course certificate to show your hard work and new knowledge.

Click here to learn more.


7. Ultimate Guide To Email Marketing (Udemy)

Do you find yourself looking at email marketing guides and having no idea what’s going on? This Udemy course can make everything make sense.

While you may have to pay for a domain name and a hosting site, this course is extremely affordable. And is available to anyone looking to understand the concepts of email marketing.

This course is extremely detailed, however, you can complete the course at your own pace with the online videos.

You will even learn how to use the features of Mailchimp and Ontrapages! Perfect if you want to hit the ground running.

Led by instructor Melvin Wong, an award-winning entrepreneur, you will learn everything you need to know about email marketing. Straight from the expert himself.

This easy-to-follow guide to email marketing is well-suited for beginners or someone looking to brush up on their skills.

Learn how to stay out of the spam box and gain leads with email marketing through this amazing course!

Our Udemy pricing guide has more details on how their plans work.

Check out our Udemy review to learn more.

Click here to try this course today.


8. Email Marketing Masterclass (Udemy)

Learn how to enhance your email approach and connect with more customers by enrolling in the Email Marketing Master Class.

You’ll receive six sessions chock-full of strategies that will show you how to grasp a crucial component of your email marketing plan.

You will learn how to design carefully written, engaging emails to interact with customers, how to test your emails and make improvements, and how to convert subscribers to customers!

This email marketing course is essential for anyone looking to expand their business and reach new customers.

This course is designed for companies, entrepreneurs, and people who want to develop a successful email marketing plan, boost sales, and develop relationships with their audience.

At the end of each module, you will complete a short quiz that allows you to see your strengths and where you may need to do some work.

Click here to try this course today.


9. Email Marketing: Strategy And Optimization (LinkedIn Learning)

LinkedIn has quickly become one of the most popular professional networking platforms for industry professionals across the globe. However, it can do so much more than finding you your next dream job.

A learning library in the subscription platform, LinkedIn Learning provides yearly or course-specific access.

The platform’s Email Marketing: Strategy and Optimization course is a good option for digital marketers looking for intermediate-level training.

This email marketing course is instructed by a content strategist from the University of California who focuses on supporting those wanting to expand their digital marketing skills.

As you complete the course you will be able to identify any issues and re-work your email campaign to ensure it works for you and your business.

You will be awarded with a digital marketing certification and badge that will be displayed on your LinkedIn profile to ensure your skills and knowledge are known.

LinkedIn Learning pricing is $19.99/month with an annual subscription or $39.99/month with a monthly subscription.

Our LinkedIn Learning review has more details.

Click here to try LinkedIn Learning free for 30 days.


Finding the Best Email Marketing Courses for Your Needs

Hopefully, the guide above has provided you with a great starting point for getting the email marketing training you need.

But remember, no single online course is one-size-fits-all.

The best email marketing course really depends on a number of factors:

  • What do you need to learn? Email marketing is a very broad topic, and the best course for you depends on what areas you need to focus on. Maybe you just need to learn the design side of things. Or maybe you want to learn how to write better subject lines or more effective email copywriting in general. Or perhaps you need help figuring out how to put together a cohesive email marketing strategy for your small business. Once you’ve figured out exactly what it is that you need to learn, you can start to find the right email marketing course for your particular situation.
  • Are there any specific tools or platforms that you intend to use? Different courses may specialize in different software and services, so make sure to find out if the course you’re looking at focuses on the tools and platforms that you intend to use. Some courses may be more general and cover a range of services, while others may focus exclusively on one or two specific programs.
  • What’s your budget? If cost is an issue for you, then it’s important to research what the various online courses cost. While platforms like Skillshare offer an affordable subscription plan that gives you access to tons of online courses, other sites might sell their online courses on an individual basis and prices can vary greatly.
  • What’s your learning style? Different teachers use different methods to teach their courses, so it’s important to find out what sort of style fits your own learning needs. Some teachers may prefer to lecture in a traditional style, while others might opt for a more interactive approach that involves hands-on activities and discussion.
  • How much time can you invest? A good email marketing course could be as short as a couple of hours or as long as several weeks. It depends on the topic and how in-depth the instructor wants to go. You need to be realistic about how much time you truly have to dedicate to learning. If you truly want to master email marketing in all areas, you’ll obviously need to spend more time than if you’re just looking to upskill in a particular area of it.


Final Thoughts on the Best Online Email Marketing Courses

Looking to grow your business, blog, or online project? Email marketing could be the element you are missing in your extensive digital marketing strategy.

Develop strong relationships with current customers and reach out to new ones all through the power of sending well-crafted emails.

With the best online email marketing courses, you can quickly build the knowledge and skills needed to approach email marketing with confidence.

And remember, many of the top online course websites offer free trials so you can test out a few before committing to one.

So if you want to jump-start your email marketing journey, be sure to check out one of the courses above!

Have any questions about our guide to the best online email marketing courses? Leave a comment below so we can answer them.

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