Website Pets at Home
This Job Listing is about Pets at Home in Stockport,England,UnitedKingdom 2022 posted on jobz2day.com
About the job
Pets at Home Group Plc is the UK’s leading pet care business; our commitment is to make sure pets and their owners get the very best advice, products and care. We have over 450 stores, over 310 Groom Rooms and 440 First Opinion Vet Practices. Our business is fast-paced, innovative and fun and it’s our people that make the real difference. This is a fantastic opportunity to come and work for an award-winning company who put people at the very heart of everything they do.
About The Role
As a Conversion Rate Optimisation Specialist, you will have responsibility for the implementation, measurement, analysis and next-step recommendations across our key propositions: Puppy & Kitten/New Pet, Subscriptions and Vet Health Care Plans.
You will be accountable for A/B testing and optimising conversion funnels through the site, reducing customer friction and increasing conversion rate across key customer sign-up and subscription journeys. You will ensure the validity and reliability of test data with synchronised front and backend testing, for a fast paced, high volume testing schedule.
Working in a matrix structure within the Optimisation and Proposition teams, you will support delivery of the most effective, relevant, and ultimately personalised experiences for existing and prospective customers – always focusing on commercial site performance, and customer acquisition and retention.
Whilst a key member of the Optimisation and Proposition Team, you will also work closely with digital design and content teams, to test and learn new landing pages and creative assets, in addition to supporting our Digital Marketing teams to improve ROI on marketing campaign investment.
You will also work closely with our Digital Transformation project team to ensure any winning experiences and optimisations are future proofed, and winning variations are carried through to the new digital platform designs and features.
You must be highly analytical and curious, with a data-led and commercial mindset. You will be communicating with a diverse set of stakeholders as part of the role, so it is important you have the confidence and communication skills to do this. This is a brilliant opportunity to really have your voice heard, where there is room for growth, alongside a very supportive team.
Key experience/attrubutes required include;
- Planning and executing AB testing with direct experience with AB Tasty (or an industry equivalent) is essential
- A proven track record in conversion rate optimisation, UX, or development – where CRO has played a key part in your role.
- A good understanding of UX principles
- Highly analytical, with good knowledge of digital data tools and analysis (Google Analytics and Content Square preferred)
- Experienced in conducting quantitative and qualitative analysis using Hotjar
- Great communication skills, with an ability to work across a diverse set of stakeholders
- Drive and ambition to succeed and continually improve.
- Microsoft Office knowledge.
- High attention to detail and accuracy and a ‘can do’ attitude
Our diversity and inclusion vision is that everyone is welcome and feels part of our group. If you think you’re a good match to what we are looking for, and you share our belief that together ‘we’re better with pets’, we’d like to hear from you, whatever your background or circumstances
About Our Purpose
Far more than a retailer, Pets at Home Group is the UK’s leading pet care specialist, fulfilling every possible pet and owner need, from food and accessories to grooming and vet services. Since 1991, we’ve been building a business around pets and their owners and we’ve set our sights on becoming the best pet care business in the world. Join us now and you can be part of that journey, developing your future as we develop ours. This is a place where you can take pride and passion in your work within an inspiring, professional team that’s focused on supporting pets and their owners to live happier lives together.
We’re driven by the wellbeing of pets and we make sure we look after our people too. We depend on your commitment and innovation, and reward it with competitive pay and comprehensive benefits. Together we’ll create the future of pet care.